What is Data Analytics?

Data analytics covers a broad spectrum, including data management, mathematical, statistical and machine learning methods for data modeling, and techniques for data visualization in support of enterprise-wide decision making. This emerging field is being driven by the unprecedented amount of data now available to organizations. With the emergence of "Big Data", there is a pressing need for professionals with strong quantitative skills and an understanding of how analytics can be applied with speed and accuracy to the critical decisions facing organizations.